The Future of Colour is Here: Sony Introduces its True RGB TVs Powered by RGB Backlight Master Drive Pro™ with BRAVIA 7II Across India | TechTree.com

The Future of Colour is Here: Sony Introduces its True RGB TVs Powered by RGB Backlight Master Drive Pro™ with BRAVIA 7II Across India

Sony debuts its first True RGB BRAVIA TV, featuring independently driven RGB LEDs, a new unique anti-glare and reflection screen and Google TV with Gemini for a truly immersive cinematic experience at home

 

 

 

 

Sony India today announced the launch of BRAVIA 7II, introducing True RGB technology to redefine home entertainment with richer colour, greater depth and more immersive viewing experiences. Pre-booking for select BRAVIA 7II models starts today. Bringing together Sony’s advanced display innovation and intelligent processing technologies, BRAVIA 7II delivers cinema-grade picture quality designed to transform everyday viewing into an extraordinary entertainment experience.

 

At the heart of BRAVIA 7II is True RGB, powered by RGB Backlight Master Drive Pro™, Sony’s proprietary backlight control technology that independently controls red, green and blue light to achieve exceptional colour precision, deeper contrast and remarkable realism. Combined with Cognitive Processor XR™, BRAVIA 7II reproduces content the way humans naturally see and hear-creating visuals with enhanced depth, vibrant colours and lifelike detail.

                                             

Key technologies powering the experience include:

< >RGB Backlight Master Drive Pro™ – Sony’s advanced individual RGB backlight control technology delivers precise local dimming with deeper blacks, reduced blooming and stunning contrast.RGB Triluminos Max™ with Luminance Booster – Uniting QD-OLED-level colour richness with Mini LED brightness to achieve Sony’s richest colour volume and brighter brilliance.Smooth Color Gradation – Reveals every nuance across dark and bright scenes with ultra-fine tonal transitions and enhanced visual depth.X-Wide Angle Pro – Maintains consistent colour and contrast from wider viewing positions for an immersive cinematic experience from every seat in the room, available in select screen sizes.www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India starting 28th May 2026 onwards. Pre-booking for select BRAVIA 7II models also starts today, and customers can register their interest through this link.

 

 

Model

Screen Size

MRP
(in INR)

Best Buy (in INR)

Availability

BRAVIA 7 II

 

55 (140 cm)

3,59,900

2,21,990

Pre-booking starts today

Link (28th May 2026 onwards)

65 (165 cm)

4,39,900

2,74,990

75 (190 cm)

 

Coming Soon

 

Coming Soon

End of June, 2026

85 (215 cm)

98 (248 cm)

End of July, 2026

 

 


TAGS: Sony

 
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